“Your brand is what people say about you when you are not in the room” - Jeff Bezos

5 phases of Branding:

Research

Clarifying Strategy

Designing identity

Creating Touchpoints

Managing Assets

Books:

Designing brand identity - Alina Wheeler

Logo - Revised Edition

Brand:

Value

Name

Taglines / Content

Logomark / Wordmark

Typography

Imagery

Colour

Touch Points & Applications