Week 04 Writing Task

As Designers we try to simplify a Complex Problem

Elevator Pitch - A pitch for a project which would be able to be done within the time it would take to go up an elevator

Tip #1 : Always use the simplest word available

Tip #2 : Try saying it out Loud. Then Write it Down

Tip #3 : Be as Succinct as possible. And take new sentences often

Logical Progression

1. There is a big Problem
2. That affects people in a negative way
3. I am working on this new thing
4. Which has the power ti help solve this problem

• Intro - Who are you?
• Hook - What is the opportunity (problem)?
• Line - How do you seize (solve) it?
• Sinker - Why does this matter, how does this create value?
• Ask - guauge their response, would they like to hear more or meet again?

www.hemingwayapp.com

Think of the audience don’t go overboard on on UX terminology

“Explain it like a 4yr old”