SWOT Analysis

Ask other people if it needs to exist?

Pitch the concept to your intended/potential user group to confirm assumptions and validate your idea.

– Initial Interviews / Concept Testing

– Survey / Questionnaire

– Forum Responses / Competitor Reviews

– Published Data Put simply

– verify the perceived problem actually exists and gain insights to help direct your user research.

Ways to research:

• Twitter gripes
• Surveys
• Competitor Analysis
• Forums

BASIC STEPS

1. Define primary user groups
2. Pick techniques for involving users